UGC types
A variety of content formats tailored to your marketing goals
UGC Video
Authentic user-style video content
- Product reviews
- Unboxing
- Tutorials
- Testimonials
UGC for ads
Content optimized for ad campaigns
- Hook content
- Problem-solution
- Before-after
- Social proof
UGC photo
Authentic product and lifestyle photography
- Product shots
- Lifestyle photos
- Flat lays
- In-use content
UGC for platforms
Content tailored to each platform
- TikTok UGC
- Instagram Reels
- YouTube Shorts
- Facebook Ads
UGC vs Traditional ads
UGC Content ✓
- Authentic look that builds trust
- Lower production costs
- Higher conversion and engagement
- Easy content scalability
- Natural fit in user feeds
Traditional ads
- Professional but artificial look
- High production costs
- Ad fatigue and banner blindness
- Long delivery time
- Clearly stands out as advertising
Why does UGC work?
Builds trust
People trust recommendations from other users much more than traditional ads
Engages audiences
Authentic content generates more likes, comments, and shares
Social proof
Shows that real people use and recommend your products
FAQ
How much does one UGC asset cost?
Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.
How is UGC different from influencer marketing?
A UGC creator produces content for brand use (ads, social media) without publishing on their own profile. An influencer publishes on their profile with their own reach. UGC is cheaper and gives full rights to the materials; influencers give access to their audience.
Does UGC really perform better than professional ads?
Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.
What rights do I get to UGC materials?
Typically you receive rights to use in paid ads and organic content across all platforms. Rights are usually perpetual. It's worth specifying this in the contract - some creators charge extra for extended rights.
How long does UGC delivery take?
Standard time is 5-10 business days from brief to final material. Express delivery (2-3 days) is possible for an extra fee. Time depends on project complexity and whether product shipping is needed.
Do I need to send the product to the UGC creator?
For physical products - yes, shipping is necessary. For services or digital products, work can be done based on materials provided by the brand. Some creators return the product after the session, others keep it - this is contractual.
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