TikTok Ads

Reach a young, engaged audience with TikTok ads. The fastest-growing advertising platform with the lowest CPM.

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TikTok Ads campaign types

Ad formats tailored to your goals

In-Feed Ads

Ads in the For You feed

  • Native format
  • CTA buttons
  • Remarketing
  • Custom audiences

Spark Ads

Promoting organic posts

  • Boost organic content
  • UGC as ads
  • Higher authenticity
  • Better CTR

Lead Generation

Collecting leads without leaving TikTok

  • In-app forms
  • CRM integration
  • Instant leads
  • Custom questions

E-commerce Ads

Sales-focused campaigns

  • Product catalog
  • Dynamic ads
  • TikTok Shop
  • Conversion tracking
1B+

Users

52min

Average time/day

-40%

Lower CPM vs FB

Gen Z

Main group

FAQ

What budget do I need for TikTok Ads?

The minimum campaign budget is PLN 500 per day. For effective testing we recommend at least PLN 2,000-3,000 per month. Optimal results are achieved with budgets of PLN 5,000-15,000 per month.

For which industries is TikTok Ads most effective?

TikTok Ads works great in: e-commerce (fashion, beauty, gadgets), online education, entertainment, gaming, fitness, FMCG. The key is creative - ads must look native and engaging.

Do I need a TikTok account for ads?

Yes - you need a TikTok for Business account and an ad account. An expert will help you set it up and configure it. You can also outsource full management without involving your own account.

What ad formats are available on TikTok?

Main formats: In-Feed Ads (in the For You feed), TopView (first ad after opening), Spark Ads (promoting organic posts), Brand Takeover, Branded Hashtag Challenge, Branded Effects.

Start advertising on TikTok

Find a TikTok Ads expert and reach a new audience

Find a TikTok Ads expert