Social media copywriting
Content that stops the scroll, engages, and converts. Professional copywriting for all social media platforms.
Why copywriting is key
In social media you have only 3 seconds to capture attention. The right words make the difference.
Time to stop attention
Success depends on the first line
Higher engagement with good copy
Conversion increase with tested copy
Social media copywriting services
Comprehensive support in creating engaging content
Reels and TikTok scripts
Creative scripts for viral short-form video
- Hook writing
- Storytelling
- CTA optimization
- Trend adaptation
Captions and hashtags
Engaging captions and hashtag strategy
- Instagram captions
- Hashtag research
- Emoji strategy
- Call to action
Content plans
Comprehensive content plans for social media
- Monthly calendars
- Content pillars
- Campaign copy
- A/B variants
Ad copy
Copy for paid social media campaigns
- Ad headlines
- Body copy
- Landing pages
- Email sequences
Hook Writing
The first line decides everything. A hook is the opening sentence that stops the scroll and makes the user want to see more. Our copywriters specialize in creating hooks that work.
- Hooks based on data and testing
- Tailored to platform and industry
- A/B variants for testing
- Persuasion psychology
Good hook:
“I lost PLN 100k on ads before discovering this one thing...”
Bad hook:
“Hi! Today I want to tell you about marketing...”
What do you gain with professional copywriting?
Consistent brand voice
A recognizable tone of voice that builds brand identity on social media
More interactions
Content that sparks comments, shares, and saves
Higher conversion
Effective CTAs and convincing copy that translates into sales
FAQ
How much does social media copywriting cost?
Prices start at PLN 50-100 per post (caption + hashtags). A Reels/TikTok script costs PLN 100-300. A monthly package of 12 posts costs PLN 600-1,500. A content plan with full strategy costs PLN 1,500-3,000. Prices depend on industry and specialization.
Does the copywriter need to know my industry?
Industry knowledge helps, but a good copywriter can onboard quickly. Writing skills and understanding social media matter more. A brief and company materials allow effective content even without prior industry experience.
How to write an effective hook for Reels?
A strong hook stops the scroll in 1-2 seconds. Proven formulas: provocative question ('Did you know...?'), controversy ('Stop doing X'), benefit promise ('3 ways to...'), social proof ('How I earned X'), unfinished thought ('This mistake cost me...').
How many hashtags should I use on Instagram?
The optimal number is 5-15 hashtags. Too many (30) looks spammy and can reduce reach. Mix popular (100K-1M posts), medium (10K-100K), and niche (<10K). Hashtags should be relevant to the content, not just popular.
Can AI replace a copywriter?
AI (ChatGPT etc.) is a great support tool, but it won't replace a human copywriter. AI doesn't know your brand, lacks context and nuance, and produces generic content. The best result comes from combining: AI for drafts, copywriter for final polish and strategy.
How long should an Instagram post be?
It depends on the goal. For engagement, longer posts (150-300 words) with valuable content work best. For reach, shorter 'snackable' content is better. Instagram truncates text after ~125 characters - the first line must capture attention.
Ready for content that sells?
Find a social media copywriter and start creating content that converts
Find your copywriter