Social media automation
Chatbots and automated message sequences that work for you 24/7. Lead generation, customer support, and conversion growth - all on autopilot.
What is social media automation?
Automation uses chatbots and tools like ManyChat or Sendpulse to automatically run conversations with users on social media. It enables instant customer support, lead collection, and relationship building - even while you sleep.
ManyChat
Leader in Instagram and Messenger automation
Sendpulse
Omnichannel automation platform
Chatfuel
Advanced no-code chatbots
MobileMonkey
Omnichannel messaging automation
What do automations include?
From simple auto-replies to advanced sales sequences
Instagram chatbots
Automatic replies to comments and DM messages
- Keyword triggers
- Automatic DMs
- Story replies
- Lead magnets
Messenger sequences
Multi-step flows that build relationships
- Welcome sequences
- Drip campaigns
- Follow-up messages
- Broadcast messages
Integrations and flows
Connecting automations with other tools
- CRM integration
- E-mail marketing
- Webhooks
- API connections
Conversions and sales
Automations focused on lead generation and sales
- Lead generation
- Discount codes
- Abandoned cart
- Product recommendations
Benefits of automation
24/7 availability
Chatbots reply instantly at any time of day or night. Your potential customers don't have to wait for an answer.
Time savings
Automating repetitive tasks lets you focus on strategic actions and personal contact with key clients.
Scalability
Handle thousands of conversations simultaneously without expanding your team. Automations grow with your business.
Example use cases
See how brands use automation in practice
Lead Magnet Automation
User comments a post with a keyword → receives an automatic DM with an e-book link → enters a follow-up sequence.
Welcome Sequence
New follower → automatic welcome message → series of 3-5 messages over the next days presenting the offer and building a relationship.
FAQ Bot
Customer asks a question → bot recognizes the intent → gives an instant reply or routes to the right section.
Promotions and discounts
Reaction to stories or a comment → automatic delivery of a unique discount code → reminder before the code expires.
Bookings and sign-ups
Customer selects date and time in the bot → automatic confirmation → reminder the day before → follow-up after the visit.
Quiz and segmentation
Interactive quiz → bot collects answers → personalized product recommendation → segmentation into different mailing lists.
FAQ
What is social media automation?
Social media automation uses tools like ManyChat, Sendpulse, or Chatfuel to create chatbots and automated message sequences. They enable automatic replies, lead collection, guiding users through sales paths, and customer support without manual intervention.
Which platforms support chatbot automation?
Automations can be implemented on Instagram (comments, DMs), Facebook Messenger, WhatsApp Business, and Telegram. Popular tools include ManyChat (specializes in Instagram and Messenger), Sendpulse (omnichannel), Chatfuel (Messenger and Instagram), and MobileMonkey. Each tool has strengths depending on platform and needs.
What can be automated with chatbots?
Chatbots can automate: responses to frequently asked questions, collecting contact data and leads, sending discount codes after a comment, onboarding sequences for new followers, abandoned cart reminders, notifications about new products, bookings and event registrations, and basic customer support.
How long does automation implementation take?
A simple chatbot with a few flows can be implemented in 2-3 days. A complex system with multiple paths, CRM integrations, and advanced logic can take 2-4 weeks. Time depends on project complexity, number of scenarios, and external integrations.
Do chatbots discourage customers?
Well-designed chatbots are appreciated by users - they provide instant responses 24/7. The key is natural communication, clear options, and easy handoff to a human when needed. Poorly designed bots can frustrate, so expert experience matters.
What are the most popular automation use cases on Instagram?
On Instagram, the most common automations are: replies to comments with specific keywords (e.g., 'send link'), automatic DMs after following a profile, welcome sequences for new followers, replies to story mentions, collecting opinions and surveys, and automatic delivery of materials (e-books, price lists) after reacting to a post.
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