LinkedIn Marketing
Build a strong personal and company brand on LinkedIn. Our experts help you reach business decision makers and generate valuable B2B leads.
Why is LinkedIn key for B2B?
LinkedIn is the most effective platform for B2B marketing and building business relationships
Professionals worldwide
B2B leads come from LinkedIn
Higher conversion than other platforms
Business decision makers
LinkedIn Marketing services
Comprehensive support in building a business presence on LinkedIn
Personal Branding
Building a personal brand on LinkedIn
- Profile optimization
- Content strategy
- Thought leadership
- Networking
LinkedIn for companies
Comprehensive management of a company page
- Company Page
- Showcase Pages
- Employee advocacy
- Employer branding
Lead generation
Acquiring B2B clients through LinkedIn
- Sales Navigator
- InMail campaigns
- Content marketing
- Social selling
LinkedIn Ads
Paid B2B advertising campaigns
- Sponsored Content
- Message Ads
- Dynamic Ads
- Lead Gen Forms
Personal Branding vs Company Page
Personal Branding
Building a personal brand is the key to success on LinkedIn. A personal profile generates 10x more engagement than a company page.
- Building expert positioning
- Networking with decision makers
- Thought leadership content
- Social selling
Company Page
A company page is the foundation of brand presence on LinkedIn. Ideal for employer branding and corporate communication.
- Employer branding
- Talent recruitment
- Product updates
- LinkedIn Ads
Benefits of LinkedIn marketing
Precise targeting
Reach specific roles, industries and companies - the most precise B2B targeting
High-quality leads
LinkedIn generates the highest quality B2B leads with high conversion potential
Professional context
Users are in business mode - the perfect time for cooperation conversations
FAQ
How much does LinkedIn profile management cost?
Personal branding on LinkedIn is PLN 800-2,500 per month for 8-12 posts. Managing a company page costs PLN 1,000-3,000. Premium packages with LinkedIn Ads and Sales Navigator are PLN 3,000-8,000. The price depends on publishing frequency and scope of services.
Is LinkedIn effective for small businesses?
Yes - LinkedIn is the best platform for B2B regardless of company size. 80% of B2B leads from social media come from LinkedIn. For small businesses, the owner's personal branding is key - a personal profile generates 10x more engagement than a company page.
How quickly can I get clients through LinkedIn?
The first conversations and leads appear after 2-4 weeks of active work. Closing the first sale takes on average 1-3 months. LinkedIn is a relationship platform - building trust takes time, but the effects are more durable.
Do I need LinkedIn Premium or Sales Navigator?
To start, a free account is enough. LinkedIn Premium (from PLN 120/month) gives access to InMail and advanced search. Sales Navigator (from PLN 350/month) is essential for active sales and lead generation. The ROI of these tools is high with the right strategy.
How often should I post on LinkedIn?
The optimum is 3-5 posts per week for a personal profile and 2-3 for a company page. The LinkedIn algorithm rewards regularity - it is better to post 3 times a week consistently than 5 posts in one day. The best times are 7-9 and 17-19.
What works best on LinkedIn?
The highest engagement comes from: personal stories and lessons, case studies with specific numbers, controversial industry opinions, carousels and PDF documents. Posts with only graphics or links have lower reach. Video is gaining importance.
Ready for professional LinkedIn marketing?
Find a LinkedIn expert and start building a strong professional brand
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