LinkedIn Marketing
LinkedIn Marketing covers planning, execution and optimization. Learn the scope, process and best practices.
Why is LinkedIn key for B2B?
LinkedIn is the most effective platform for B2B marketing and building business relationships
Professionals worldwide
B2B leads come from LinkedIn
Higher conversion than other platforms
Business decision makers
LinkedIn Marketing services
Comprehensive support in building a business presence on LinkedIn
Personal Branding
Building a personal brand on LinkedIn
- Profile optimization
- Content strategy
- Thought leadership
- Networking
LinkedIn for companies
Comprehensive management of a company page
- Company Page
- Showcase Pages
- Employee advocacy
- Employer branding
Lead generation
Acquiring B2B clients through LinkedIn
- Sales Navigator
- InMail campaigns
- Content marketing
- Social selling
LinkedIn Ads
Paid B2B advertising campaigns
- Sponsored Content
- Message Ads
- Dynamic Ads
- Lead Gen Forms
Personal Branding vs Company Page
Personal Branding
Building a personal brand is the key to success on LinkedIn. A personal profile generates 10x more engagement than a company page.
- Building expert positioning
- Networking with decision makers
- Thought leadership content
- Social selling
Company Page
A company page is the foundation of brand presence on LinkedIn. Ideal for employer branding and corporate communication.
- Employer branding
- Talent recruitment
- Product updates
- LinkedIn Ads
Benefits of LinkedIn marketing
Precise targeting
Reach specific roles, industries and companies - the most precise B2B targeting
High-quality leads
LinkedIn generates the highest quality B2B leads with high conversion potential
Professional context
Users are in business mode - the perfect time for cooperation conversations
FAQ
How much does LinkedIn profile management cost?
Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.
Is LinkedIn effective for small businesses?
Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.
How quickly can I get clients through LinkedIn?
The first conversations and leads appear after 2-4 weeks of active work. Closing the first sale takes on average 1-3 months. LinkedIn is a relationship platform - building trust takes time, but the effects are more durable.
Do I need LinkedIn Premium or Sales Navigator?
Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.
How often should I post on LinkedIn?
The optimum is 3-5 posts per week for a personal profile and 2-3 for a company page. The LinkedIn algorithm rewards regularity - it is better to post 3 times a week consistently than 5 posts in one day. The best times are 7-9 and 17-19.
What works best on LinkedIn?
The highest engagement comes from: personal stories and lessons, case studies with specific numbers, controversial industry opinions, carousels and PDF documents. Posts with only graphics or links have lower reach. Video is gaining importance.
Ready for professional LinkedIn marketing?
Find a LinkedIn expert and start building a strong professional brand
Find your LinkedIn expert