Content planning
Strategic Instagram content planning. Publishing calendar, content pillars, and hashtag strategy for consistent and effective communication.
What does planning include?
A comprehensive approach to content strategy
Content calendar
A detailed publishing plan for a month or quarter
- Post schedule
- Topics and ideas
- Important dates
- Format labels
Hashtag strategy
Selecting hashtags that increase reach
- Hashtag research
- Topic groups
- Hashtag rotation
- Competitor analysis
Content pillars
Content pillars defining your brand
- Main topics
- Content proportions
- Tone of voice
- Brand values
Analysis and optimization
Continuous improvement of the strategy
- Performance analysis
- A/B testing
- Industry trends
- Recommendations
More consistency
Time savings
Months of planning
Better results
FAQ
How many months ahead should I plan content?
The optimal range is 1-3 months ahead. It keeps strategic consistency while leaving room for trends and spontaneous reactions. Each month the calendar is updated with new ideas.
What does a content calendar include?
A professional calendar includes: publishing dates, post/reels/stories topics, hashtags, call-to-action, collaboration labels, important industry dates. It also includes notes about formats and visual inspirations.
Will the expert prepare content or only the plan?
It depends on the expert. A basic package may include planning only (calendar + topics). Extended packages can include ready captions, hashtags, and even visual guidelines or full execution.
How much does content planning cost?
A monthly content calendar costs PLN 400-1,000. The price depends on the number of platforms, publishing frequency, and level of detail. Quarterly packages offer better rates.
Plan your profile's success
Strategic planning is the foundation of effective social media
Find a content strategist