A content creator focuses on producing materials (photos, video, graphics, text). A social media manager oversees everything - strategy, publishing, analytics, and community communication. Many brands need both roles or a person who combines these skills.

Cost and scope depend on multiple factors: project complexity, number of deliverables, formats, timeline, quality requirements and resources involved.

Check the portfolio for a visual style aligned with your brand. Note the industries they've worked in. Ask for case studies with similar clients. Discuss your vision in a meeting - a good creator should understand and refine it.

Yes - a good brief is the foundation of a successful collaboration. It should include: communication goals, target audience, tone of voice, inspirations and references, technical requirements (formats, quantity), and deadline. The better the brief, the better the outcome.

Photo session: preparation 1-3 days, shooting 1 day, editing 3-7 days. Video: pre-production 3-5 days, shooting 1-2 days, editing 5-10 days. Graphics: 2-5 business days. Larger projects take longer.

Typically copyrights transfer to the client after payment. It's worth specifying in the contract. Some creators reserve the right to use work in their portfolio. Model image rights are governed by a separate agreement.